ADAC Don't travel with mom 

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The second flight of the Don't Call Mom Campaign was one of my favorite projects so far. Learned from the first campaign we again based the campaign strategy on a WhatsApp Line but focused on the topic of traveling. Therefore we created the idea of "time to travel alone?" and brought this storytelling into different media from banners, to youtube ads to instagram stories. ​Short in short we travelled with our young protagonist and it’s family to their summer vacation, documenting the travel experiences that the target group knows from their experience. 

 

In this project I developed the campaign strategy, wrote scripts and did creative direction on the shoot.