FOLLOW JANE TO PARADISE
foodspring my body campaign
For the fitness food brand Foodspring, we developed a complete 360° campaign under the tagline #MyBodyMyBuddy, consisting of seven TV adverts, a comprehensive social media campaign, and an original song. The strategic idea was based on the principle of focussing on user needs, rather than product attributes: the high-quality content with an emphasis on positive body image touched a nerve with the target group. Through typical actors and the original Foodspring song, we created a distinctive audio-visual world, which was successfully extended via digital channels. After the resounding success of the TV spot and high demand on YouTube, the campaign song “My Body My Buddy” was released on Spotify.
My Role: Brand Strategy & Concept