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Klarna Struggle 2.0 Campaign
The rising Fintech from Sweden with the outstanding branding: Klarna. To do the next step in positioning Klarna as a real struggle solver for it’s target group we had to prove exactly that. That’s why we created three different merch items together with three very outstanding, young and rising artists and gave them the stage. In their communities, in our film, in ads and banners as well as an event. Thanks to Yung Hurn, Apache 207 und Alli Neuman we created three very crazy but useful items, got a lot of attention and made one more very successful step into the new positioning of Klarna.
My role in this project was Creative Direction and it included OOH, DOH, film, influencer marketing and an event.