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Klarna Struggle Campaign
What a pleasure to work for a brand like Klarna. The rising Fintech from Sweden gave us a lot of freedom to start their communications in the Dach market and the very own first campaign was called “Struggle-Campaign” as we started to work with the insight from the target group that the new, young and digital generation has to deal with some kind of weird struggles that sound dump but are reality to them. Ever bought an Easyjet flight for 20€ but drove to the airport in the taxi for 100€? Ever wondered while your friends tell you everyday that they are vegan now while wearing their beloved leather jacket? Yes, that’s what we jumped on to position Klarna in the Dach market for the very first time with a big campaign that includes OOH, online banner, influencer cooperations and two events at Berlin Fashion Week 2019 and at Melt Festival 2019.
In this my role was Creative Direction, Concept & Copywriting.