Seb's Cabinet - Online shop branding

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To develop a new kind of shopping experience we created Seb's Cabinet as a brand that sells handcrafted spirits online in a totally different way. Therefore we created a new brand, a webshop and a visual world that is constantly growing. From every cabinet to cabinet the selection of liquors will grow and the composition is changing. That’s why drinking never gets boring.

 

In this project my role was to develop the brand strategy, including the positioning, the brand story and writing the brand book as well as supporting the general strategy and execution. 

 

My Role in this project was Branding. 

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